oils+fats 2011, the world´s only International Trade Fair for the Technology and Trade of Oils and Fats, is entering the home strait! From 5 to 7 October in the M,O,C, Event Centre in Munich, around 70 exhibitors will be presenting all the latest trends and technologies – live. It promises to be a real highlight for a sector which is otherwise more at home in scientific congresses.
 
There are only a few free spaces left in the M,O,C,. Companies wishing to take part in this unique event for their sector should act now. The fastest and most convenient way to register is online, at www.oils-and-fats.com. Many leading companies have already done so, and secured their place at oils+fats 2011. The list of exhibitors – which can be viewed in the online catalogue of oils+fats – reads like a Who´s Who of the sector.
 
"As the world´s only trade fair for the sector, oils+fats has a very clear profile," explained Petra Westphal, the Exhibition Director responsible for the fair at Messe München GmbH. "The emphasis is on practical technological solutions for the manufacture, processing and trade of oils and fats. As such it appeals in particular to those involved in the technical side in all areas of the industry and from the whole of Europe. Also, the business character of the fair differs distinctly from the many scientifically oriented congresses for the sector. Indeed industry has committed to this trade fair very strongly."
 
Presenting trends and technologies is one of the main goals of oils+fats. In this compact and efficient three-day forum exhibitors will be showcasing systems, components and auxiliary materials for the manufacture and processing of cooking oils, fats and lubricants – with the emphasis on practical benefits and applications.
 
In addition to the products and solutions on display at the exhibitors' stands, the latest technology and developments will also be an important theme in the events in the supporting programme. For example, a two-day short course is being held on the processing of oil and oilseed. Anyone wishing to take part can register for this online at www.smartshortcourses.com. And there will be a workshop on new materials and technologies for packaging edible oils and oily foods. More information is available at EuroFedLipid, www.eurofedlipid.org.
 
Together with the exhibitors and associations, the exhibition management team is also very active in its advertising to visitors. Direct mailings are being sent out to 18 countries in Europe, and new target markets, above all in Eastern Europe – places like Russia, Ukraine and Serbia – have been added. "Our goal is to attract around 1,300 visitors from 60 different countries, but of course the emphasis is more on quality than quantity. For this reason, we have again updated and expanded our database of contacts and are busy treating the sector to a colourful bouquet of different communication measures," said Petra Westphal.
 
Those who have already made a firm date in their diaries to visit oils+fats 2011 can buy their entrance ticket now, or redeem an online voucher for a one-day ticket. The advantage of online registration: You pay just €12 for a one-day ticket, instead of €20. And you save time, because you don´t have to queue up for a ticket when you get to the event.
 
 
Your press contacts for oils+fats 2011:
Johannes Manger and Maritta Dötter
Tel. (+49 89) 949-21482, Fax (+49 89) 949-97-21482
Johannes.Manger@messe-muenchen.de
Maritta.Doetter@messe-muenchen.de